Thursday, October 23, 2008

GainPeace, an outreach project of ICNA Chicago, is launching the Bus Ad Campaign: The purpose is to educate fellow Chicagoans about Islam and Muslims.

Next Stop…Islam! – Chicago Buses to Carry Ads about Islam

Chicago, IL, September 5, 2008: GainPeace, an outreach project of Islamic Circle of North America is launching a bold venture in its public awareness campaign by placing ads about Islam on the city of Chicago buses. Starting on September 8th 2008, for four weeks, several buses in Chicago will start carrying messages on the religion of Islam. Each ad will invite interested individuals to call GainPeace’s toll free number 1-800-662-ISLAM and converse live with a Muslim, ask questions about Islam, request a free copy of the Quran and Islamic literature. Their website,, displayed on the ad will provide more detailed information on Islam.

Similar projects on sub-ways (YouDeserveToKnow, a project of WhyIslam) and buses in other major cities in United States have generated coverage by major media outlets and curiosity from the general public.

Dr. Sabeel Ahmed, director of GainPeace, comments: “Islam is often a misunderstood religion, leading some to hold bias view of Islam with discrimination and suspicion of Muslims. This ad campaign will provide an opportunity for the people of Chicago to take a fresh and positive look at Islam through simple messages displayed on buses.”

Past media campaigns of GainPeace included ads about Islam on Chicago highway billboards, radio station and Taste of Chicago.

There are 1.5 Billion Muslims around the world and 8 million in United States. Muslims believe in Prophet Muhammad as the last messenger from God. Islam is the fastest growing faith in United States with 45,000 new converts to Islam each year, mostly women.

Islamic Circle of North America, parent organization of GainPeace, is one of the largest, non-profit, independent, grass roots organizations of Muslim Americans with twenty five chapters and affiliates in United States. Its mission is to promote proper understanding of Islam and Muslims.

Contact Information: Dr. Sabeel Ahmed, Director of Outreach, GainPeace, Call Toll-Free at 1.800.662.ISLAM (4752), or e-Mail at

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